8 Rules For Visiting Tasting Rooms

The Tasting Room at Concannon Vineyard

There are unwritten rules about visiting winery tasting rooms. Living a few miles south of Napa/Sonoma, a hop-skip-and-a-jump north of the Livermore Valley, and within a day’s drive to the vast majority of the wine made in California has lead me along to many a tasting room. And there are rules. Unwritten rules, but rules nonetheless.

Unwritten, that is, until today.

“Don’t Be That Guy” (or “Gal,” don’t want to be sexist and infer that women can’t also be drunk idiots) is a great way to learn about life and to learn as you go through life. There are cautionary tales all around us, we need only open our eyes. It is with that in mind that I came up with the following–now written–rules.

The Rules Of Wine Tasting

  1. Don’t pregame — Seriously. You’re not in college. Stop it. And even if you are in college, stop it! In case you don’t know, “pregaming” is drinking before you drink. Back in college, if we were going out to a bar, we’d “pregame” at someone’s house or apartment in part because it’s cheaper to drink outside of a bar setting, and in part because the bars were boring early in the evening and we had nothing better to do. I remember being in Sonoma for some wine tasting with friends, and seeing a party bus pass by us while we picked up sandwiches and water. Clearly visible through the window was a case of Coors Light. Coors Light, for pete’s sake!

  2. Bring food and water — Speaking of which, it’s a lot easier to keep from making a damn fool of yourself if you have some water to sip between wineries, and some food to put in your belly. And no, the table crackers or breadsticks or whatever offered at many wineries don’t count. Bring or buy something substantial.

  3. Don’t be afraid to spit — I’ll admit, I don’t often do this. But then, I can hold my shit. Some other people can’t. So don’t be afraid to spit! Every tasting room bar will (should?) have a spittoon available, both to spit into and to pour out any taste you don’t want more of. I used to worry about offending the tasting room staff by pouring out or spitting, but not any more. Now, if I’m standing there with the winemaker

  4. Designate a driver — This should go without saying, but even if you follow my recommendations about spitting and eating, you still don’t want to take a chance. Rent a limo if you have to, but get to and fro without endangering yourself, your party, and countless others out on the road.

  5. Don’t pretend you know more than you do — A real story, related to me by a member of the tasting staff at Concannon: “A guy was in with a bunch of people and trying to impress them. Every time I made a comment about our wine, he repeated it, nodding like he knew the answer all the time. It was getting a little tiring, so when I poured his group a taste of our Cabernet Sauvignon, I didn’t say anything and was hoping he’d have something to say. He asked, ‘How much of this is Cabernet, and how much is Sauvignon.’” Wow. Don’t be that guy!

  6. Make room for everyone — Standing at the tasting bar? Chatting with the staff? That’s all good. But every once in a while, it might be nice to make room for others who want to start their tasting flights as well. This works best (like most social interactions) if they then let you back to continue yours. The fact of the matter is that tasting rooms can get very busy, and space at the bar is necessarily limited. Pick up your glass. Look around the room, or take it outside for a bit. Share the space.

  7. Remember, you’re a guest — Winery tasting rooms, especially those on winery property, and especially when winery property includes someone’s home, need to be treated with the respect shown by a houseguest. At least, by any houseguest who wants to be invited back for a return stay.

  8. Remember, they’re a business — Tasting rooms exist to sell the wine you’re tasting. If the winery charges a tasting fee, it’s an attempt to keep out the rabble, and an attempt to recoup the cost of offering the wine for tasting. In my experience, every single winery that has charged me a tasting fee has waived 100% of it when I’ve purchased a bottle. Some times the wine is out of my price range, so I pay my $10-$20 and call it even. But it’s so much nicer to go home with something good, and the winery appreciates selling bottles more than flights. It’s win-win!

With these rules in mind, everyone’s tasting room experience will be improved. Do you have your own rules that should be followed? Am I off-base by any of the above? Let me know!

  • http://blog.wine-accessorized.com/ Joshua S. Sweeney

    Very good points. There's nothing wrong with being a little out of your element at a wine tasting, but there's still the matter of common sense and common courtesy. I'd like to think of it as being a functional adult when there's alcohol around.

  • http://www.drinknectar.com/ @nectarwine

    Steve – this is great stuff and written in a real man (and womans) voice. I think a lot of people feel out of their element at a wine tasting room (I know I did).

  • bensimons

    Great points, and all things that everyone should know before they hit up the tasting rooms. You would think that a lot of this stuff would be common sense, but surprisingly enough, people violate every one of these rules regularly.

  • http://notesfromthecellar.com Steve Paulo

    It's sometimes enough to keep me away from tasting rooms in the more popular areas (St Helena and Calistoga in Napa, Dry Creek Valley and Healdsburg in Sonoma), which is a shame, even if it does mean I seek out smaller/harder-to-get-to wineries because of it.

  • http://notesfromthecellar.com Steve Paulo

    Thanks, Josh! Sometimes tasting room staff can perpetuate the feeling of “what do you think YOU'RE doing here?” but I think that's rare. 99% of the time I've found them to be welcoming and friendly, especially if you are of a particularly non-douchebag personality. They like that.

  • http://notesfromthecellar.com Steve Paulo

    To be fair, Josh, how many of us have skipped right past “functional adult” in the presence of alcohol? :) It happens.

  • http://blog.wine-accessorized.com/ Joshua S. Sweeney

    Very true. Doesn't mean it's right, but it does happen to the best of us!

  • http://www.chaddsford.com/ Mark Cochard

    Steve I have worked in our tasting room for 18 years. All very good points
    Here is a link to my experieice at other tasting rooms several years ago. An example what wineries should not do to their customers
    http://dat.erobertparker.com/bboard/showthread….

  • http://notesfromthecellar.com Steve Paulo

    Wow, Mark, what a terrible experience! Luckily for me, I suppose, I can say my experience tasting around Northern California has not been the same. The only time I've had to ask for a spit bucket was when we entered a small winery just as they were opening the tasting room, and hadn't set it out yet.

    Even if people don't often spit, the “dump bucket” is a standard at all the NorCal wineries I've tasted at. Doesn't sound like I need to visit the Temecula area.

  • http://wine-ophelia.blogspot.com/ Raelinn

    GREAT points and so funny that these need to be told to any adult visiting a tasting room! I might add another one… PLEASE don't wear too much perfume/cologne/aftershave!!!! If you MUST wear it at all, please follow the Queer Eye rule: 1 squirt in the air and walk through it! Most people would like to be able to smell the wine they are tasting. Even if you aren't a pro who is stuffing their nose halfway down the glass for a sniff, it will still interfere with your tasting enjoyment if the only thing you can smell is someone's 1987 bottle of Polo. ICK!

  • http://notesfromthecellar.com Steve Paulo

    Excellent point, Raelinn! I couldn't agree more.

  • hopefindley

    You are so right on! I have come up with more than 8 and one big one that I would add is you are doing a group thing give the winery a heads up. Most of us small guys are small so if you give us a heads up we can get things ready to make sure we can make the experience as fun as we can. I work at a tasting room and feel terrible when I have a group of 8 or more show up and I already have guests and then make a comment about the service or the space. (of course I have not checked thier bus for Coors cans that could explain alot LOL)

  • http://notesfromthecellar.com Steve Paulo

    Nice tip, and thanks for the insider perspective!

  • http://www.winemakernotesblog.com/ John Kelly

    Steve: These are some very good rules. I can't emphasize enough: don't be that guy or gal! We might serve you if you are “happy” and it is clear you have a designated driver, but obnoxious is another matter.

    And I can tell you it is OK to spit when you are with the winemaker – especially if I take you to the barrel cellar. I spit when I am working there, for a reason – I might need to taste 30+ barrels in a session, and still have some work to do after. If I have you in the cellar, I might taste you on as many different barrels – and you might have an appointment at another winery after.

    If you don't mind, here are a few more suggestions.
    1) Speaking of appointments, if you have one please keep it. If you are going to be late, call. If you can't make it, call as soon as you know you can't.
    2) PLEASE don't wear perfume or cologne! A very little is OK, but if I or my other guests can smell you when you walk in the door your welcome will be less warm and your visit short. The same with tobacco – if you smoke or dip please stay outside.
    3) Don't complain about the prices of the wines or the cost of the tasting – and don't ask for a “special” deal. Special deals are for regular customers: join the wine club, spend a little money, visit regularly (or call or email), refer some friends and get them to mention you when they come to visit. We are paying attention.
    4) Don't try to do too much. If you plan your trip to minimize driving time, have a taskmaster who will keep you on a schedule, and eat while you are travelling between places you might be able to fit as many as 5 visits in a day – but that's WORK. I suggest your best day is just two wineries: winery A at 10am-noon, a leisurely 2-3 hour lunch, winery B starting no later than 3pm and going to 5pm, and done. If you are driving home after, stop for a coffee or something. Better yet, check into a hotel and head out for a fantastic dinner around 7pm.

    We love what we do, and we want to share it with people who appreciate it.

  • http://notesfromthecellar.com Steve Paulo

    Wow, John, thanks for your input! I think I might need to make a trip up to Westwood!

  • http://www.winemakernotesblog.com/ John Kelly

    Anytime. Best to give us a call or email a couple days in advance.

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  • http://lecavesf.blogspot.com/ dominiquehenderson

    How about a winery is not a bar. If you are there solely to get wasted you should go to just that…a bar.

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  • http://www.chaddsford.com/ Mark Cochard

    Steve, I forwarded this to our retail managers and winemaker/owners. They say they will be posting the list in the tasting room. Pretty cool. We will add the cologne/perfume to the list, but in my experience behind the bar that it is not a big issue, but it still should be on the list.

  • http://notesfromthecellar.com Steve Paulo

    Mark, that is excellent! Glad I could lend a hand! ;)

  • norcalwingman

    LOL! Great Post

  • http://www.thomsonvineyards.com/ Jennifer R. Thomson

    Where do all the silent auction packages fit in offering tasting for four, transportation to and from the valley AND that transportation stocked with and endless supply of champagne? I'm just sayin'! Great post though.

  • http://notesfromthecellar.com Steve Paulo

    Well… (1) you can win a silent auction without being a douchebag, (2) the transportation part is good, and (3) Champagne (even sparkling from elsewhere) >>>> Coors Light. So, at least they don't stock the rides in those packages with domestic beer.

  • http://www.thomsonvineyards.com/ Jennifer R. Thomson

    Where do all the silent auction packages fit in offering tasting for four, transportation to and from the valley AND that transportation stocked with and endless supply of champagne? I'm just sayin'! Great post though.

  • http://notesfromthecellar.com Steve Paulo

    Well… (1) you can win a silent auction without being a douchebag, (2) the transportation part is good, and (3) Champagne (even sparkling from elsewhere) >>>> Coors Light. So, at least they don't stock the rides in those packages with domestic beer.

  • http://twitter.com/winefinesse The Consigliere

    Wonderful etiquette list Steve. I would add one more thing from a winery perspective. If you do have a negative tasting experience, please tell the tasting room manager or owner. It can be on the same day as the tasting or after in an email or phone call. It gives the winery a chance to make it right. I personally want to know if a guest has had a poor experience, hear their story so I can rectify it for them and make sure it doesn't happen again. It's really easy these days to run to Yelp or Trip Advisor or other platform and voice your concerns but the only place that action can/could be taken to remedy the problem is with the winery itself. I think any business shows its true colors not when a problem occurs but in how they handle it after the fact. Tasting rooms are in the business of both wine and hospitality and ultimately, we want all guests to have a positive experience.

  • http://loshel.com/ Loshel

    This is a great article. One thing I hear from the tasting rooms is if your throwing around that your industry and your looking for tasting fees to be waived, you need to be respectful and pick up a bottle, even if it's their entry level price point

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