I Just Don’t Know Why Anyone Would Drink This

2007 TRÉ Cellars California Syrah

I get supermarket wine, I really do.

Not everyone lives near a wine shop. Not everyone wants to bother with an additional trip to a wine shop to buy their wine. Many people just drink wine, and all they want to do is drink something familiar and inoffensive that won’t break the bank.

I was sent several bottles of an admittedly supermarket-grade wine (it was right there in their literature) to review here on Notes. One was a chardonnay that really pleasantly surprised me, and one was a cabernet sauvignon I couldn’t find much to say good things about.

There are two more bottles. This is one of them. It is far, far more the latter than the former.

The 2007 TRÉ Cellars California Syrah is the TRÉ in the pink label. Its grapes come from some of the most prestigious growing regions across California. The TRÉ Cellars motto is “Three generations of winemakers. Three brothers continuing the family legacy. Three unique characters, sharing a common vision, To create the perfect wine to be enjoyed as ‘One of Life’s Simple Pleasures.’”

None of this tells you anything about what’s in the bottle, of course.

In the glass, the syrah is a dark maroon red at its core, with lightening, pinker-but-still-red edges. The nose offers some interesting aromas, including strawberry, stewed cherry, and red apple skin. Not something I’m writing home about, but the nose certainly had me in the mood for a fruit-forward, young-drinking, quality wine.

Oops.

The wine is medium-to-full bodied, with harsh, unforgiving tannins and a hint of raspberry. But that’s not the main flavor note. It’s not what I walked away from still tasting, still thinking about in this wine. No no, the fruit is there—I just question whether anyone will know when they taste the note that dominated the bouquet on the palate. What aroma-slash-flavor is this, you ask?

Pen ink.

Yeah. Pen ink. A little metallic, a bit oddly minty, the 2007 TRÉ Cellars California Syrah tastes like pen ink. I guess I can’t judge people if they like this—but I certainly wouldn’t be able to understand them.

Verdict: D+

(full disclosure: I was sent this bottle as a press sample from Folsom & Associates)

2007 TRE Cellars California Syrah

2007 TRE Cellars California Syrah

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    [...] This post was mentioned on Twitter by Steve Paulo, Joshua S. Sweeney. Joshua S. Sweeney said: Wine pong? RT @stevepaulo: New Notes: I Just Don't Know Why Anyone Would Drink This http://j.mp/9Okjg8 #wine [...]

  • John

    MegaPurple plus Brett will do that.

  • http://notesfromthecellar.com Steve Paulo

    John, I'd never heard of MegaPurple before this comment. I looked it up, and I'm not sure I will sleep tonight… Or ever again…

  • John

    MegaPurple plus Brett will do that.

  • http://notesfromthecellar.com Steve Paulo

    John, I'd never heard of MegaPurple before this comment. I looked it up, and I'm not sure I will sleep tonight… Or ever again…

  • http://notesfromthecellar.com/2010/06/modern-market-merlot-makes-mark/ Modern ‘Market Merlot Makes Mark | Notes From The Cellar

    [...] from a PR firm on behalf of TRÉ Cellars. The first three were a mixed bag, with the cab and syrah finding no sanctuary here, but the chardonnay surprising me quite a bit by being downright good. [...]

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