Gary V Who He Says He Is

Met Gary Vaynerchuk today, signing his book (https://crushitbook.com) at V. Sattui Winery in St. Helena. The dude, much to my enjoyment, is exactly who he comes off as. Authentic, friendly, caring.

Good guy, good experience. He says in his book that the only rule about marketing is CARE. After meetin him, I can say the man practices what he preaches.

Tomorrow, back to the wine, with a new varietal for me: Tempranillo. Stoked!